If you’ve ever been into a health food store,
you’ve probably come across a brand called Auromere. These days, Auromere ayurvedic products, from Neem powered toothpastes to mudbaths and incense are easily recognized in any health food market. But 30 years ago, when Auromere first started out, Neem was unheard of and they introduced Auryuvedic health care to the Western world in a big way, fascinating the alternative health community with previously unknown products. And until recently, I had no idea why Auromere was destined to be my favorite Aurovedic brand.
Far, far away, not far from the southern city of Chennai, you might find the legacy of two of the twentieth century’s greatest utopian innovators:
Sri Aurobindo and Mirra Alfasa, aka., The Mother. These two spiritual partners collaborated to express their unique truth and message to the world with a revolutionary vision: Integral Yoga. While other spiritual teachers in India were guiding their students to renounce their bodies and deny the material world, Sri Aurobindo and The Mother confidently believed that a pure state of spiritual bliss was possible to normal folks, here on Earth. They believed and taught about a regularized healthy way that could allow people to live fulfilling, active lives. Their vision was in many ways quite simple. They focused on the basics, on exercise and education, on daily healthy activity and creative acts, and taught about their brand of spiritual fulfillment that was available to everyone. To fully realize their vision, The Mother imagined a beautiful city, a new paradigm of community, creating a harmonized physical town called Auroville.
You would have to see Auroville to believe it, so here you go… The crown jewel of Auroville, in the very center of the city design is a giant orb covered with golden disks, an immaculate meditation chamber called the Matra Mandir. I have personally meditated in the top of the orb and it was a bit of a life changing experience.
Auroville was imagined to be a full working community. Intertwined with all of this vision, Sri Aurobindo had a deep passion for his native India and the Indian tradition, and Ayurvedic medicine is one of India’s great traditional sciences. And that is where Auromere comes into play.
Why Auromere Ayurvedic Products? The community of people who created Auromere,
maker of your favorite Ayurvedic toothpaste are a part of the Integral Yoga community and it was a great pleasure to learn that they give a portion of their proceeds to support the Integral Yoga community in India, and also to directly help some poor communities in regions nearby too. It’s always great to learn that a company is even better than you thought it was. Thank you Auromere for being an excellent business and putting people before profit.
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It’s amazing the amount of dialogue out there on something as simple as essential oils.
People tend to make grand claims about the medicinal benefits of these wonderful aroma oils, while others decry them as toxic and still others claim that essential oils must be super pure and produced in scientific laboratories in order to be safe and effective. Sometimes the best approach to something as lovely as essential oils is more about keeping it simple. Of course essential oils need to be produced in proper facilities to be considered safe, but the fact is that essential oils have been produced in all kinds of conditions and in use since at least the 12th century. Keeping it simple is the name of the game for enjoying these wonderful oils
So what are essential oils, exactly?
Simply put, essential oils are the oils inside of any plant. Essential oils are collected in mostly by distillation in a process where steam is applied to the select part of the plant which separates the oil away from the leaf, bark root or other part of the anatomy. Essential oils are gathered in other ways too. Citrus essential oils for example are often extracted by cold press. And there are other methods too, like using solvents or even tapping trees, but the end result is the same. The “essential” oil of the plant is the oil directly gathered from the plant that holds the unique and potent aroma.
Why are essential oils so popular today?
It only takes one experience with essential oils to keep us coming back for a lifetime. For many, patchouli oil was the first whiff of an essential oil. True, in high schools far and wide, patchouli is mostly associated with hippies. Still, it’s a great, musky introduction and oh so different than perfume. In the case of the young patchouli sniffers, a whole world of aromas has now been opened to them. To inhale the aroma of an essential oil is to get connected to the natural world in a way, the world of plants, and that has a very significant meaning, now more than ever.
But these days, everyone is using essential oils. It’s a great alternative to perfumes. There may be less allergic reactions. Many essential oils, according to countless testimonials really do work to calm the nerves and relax the body and mind. And on top of all that, they are cheap, last a long time and are widely available.
But most of all, it’s the fact that these aromas come directly from the plants themselvesthat somehow connects us to nature. Many other aromas and perfumes out there develop their scents by using industrial process involving proprietary ingredients and recipes, but essential oils are exactly the opposite. And it’s because of their simplicity that they are so satisfying. Not to mention they can be combined with other mediums easily and used in many different ways. Great for massage oils or to add to a balm or lotion, or even to use in a diffuser. You can drop a few drops in the bathtub too. Unless you’re very sensitive, they’re going to be safe to use.
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Any advice or information would be greatly appreciated.
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